Visual Gazes

There are several different types of visual gazes, each with an intended  audience. For example familial gazes make the audience think of memories or familiar things. An example of this is finding your son's baseball mitt and ball on the table, which brings back memories of when you first learned to play ball with your own dad. Another type of gaze is a consumer gaze, which makes the audience want to buy things. When I was little I was really into Pokemon, and when my mom took me to Walmart I would always ask for a pack of cards because they set them out on the bottom shelf near the check out isles, right where I could see them. There are many more kinds of gazes, such as political which makes the audience feel more politically aligned to a party, or national gazes that can make us feel more patriotic. All of these serve to make a reader feel a certain way towards something. It can be very useful in advertising, commercials and especially writing. As a writer you want your reader to think in a certain way towards your work and using different rhetorical gazes can do this.